In Focus

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In Focus, with seven shops and an extensive field sales events programme, are the ideal company for your purchase of binoculars, telescopes and related accessories.
Sound advice, with countryside viewing and excellent service from our experienced non-commission based staff, many of whom are birdwatchers, will ensure that you make the right choice. There are In Focus shops at:

 Willows Farm, London Colney, Hertfordshire  Titchwell, Norfolk
 Martin Mere WWT, Lancashire
 Denby Dale, West Yorkshire  Slimbridge WWT, Gloucestershire
 London Wetlands Centre WWT, Barnes
 The Anglian Water Birdwatching Centre, Rutland Water

Used Equipment
Opticron Smartphone Adapters



We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of
£1,000,000 to conservation projects.

In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Species Champion and Birdfair Sponsor Species Champion Birdfair

Terms & Conditions

December's winner
"Amanda Shaw from Huddersfield"

This Week's Sales Events
North & Midlands

Sun 25th FEB Washington WWT, Co Durham

South & East

Sat 3rd MARCH Thatcham, Berkshire

South & West

Sat 24th FEB Portland Bird Observatory, Dorset
Tues 6th MARCH Blashford Lakes, Ringwood, Hants

Wales & Scotland
Sun 25th FEB Llanelli, Carmarthenshire
Sun 4th MARCH Caerlaverock, Dumfries and Galloway


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Useful links to other recommended sites
The Wildfowl & Wetlands Trust     British Birdwatching Fair     Rutland Water Nature Reserve 
The Anglian Water Osprey Project
- - Wildlife Books & Multimedia Guides
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