In Focus

Product Logos Hawke vixen Nikon Vanguard Swarovski Delta Opticron Zeiss
Jump To Product Pages


Tripods Accessories

Special Offers Shops & Events Used Equipment Digiscoping Choosing Equipment Service & Repairs In Focus Staff Contact In Focus Astronomical Scopes Gift Vouchers





In Focus on Twitter

Follow In Focus on Twitter


In Focus, with seven shops and an extensive field sales events programme, are the ideal company for your purchase of binoculars, telescopes and related accessories.
Sound advice, with countryside viewing and excellent service from our experienced
non-commission based staff, many of whom are birdwatchers, will ensure that you make the right choice. There are In Focus shops at:

 London Colney, Hertfordshire  Titchwell, Norfolk
 Martin Mere WWT, Lancashire
 Denby Dale, West Yorkshire  Slimbridge WWT, Gloucestershire
 London Wetlands Centre WWT, Barnes
 The Anglian Water Birdwatching Centre, Rutland Water

Used Equipment
Opticron Smartphone Adapters
Phone Skope


We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of
£1,000,000 to conservation projects.

In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Species Champion and Birdfair Sponsor
Species Champion Birdfair
This Week's Sales Events
North & Midlands

Sun 30th Oct Low Barns Nature reserve, Co Durham

South & East

Sun 30th Oct Sandwich Bay Bird Observatory, Kent
Sat 5th Nov Arundel WWT, West Sussex
Sun 6th Nov Farmoor Reservoir, Oxford

South & West


Wales & Scotland
Sun 6th Nov Caerlaverock WWT, Dumfries & Galloway


In Focus on Facebook

Useful links to other recommended sites
The Wildfowl & Wetlands Trust     British Birdwatching Fair     Rutland Water Nature Reserve 
The Anglian Water Osprey Project
      Sunbird - The Best of Birdwatching Tours - Wildlife Books & Multimedia Guides