Titchwell opening hours:
Open every day including Bank Holidays

March to October 9.30am - 5.30pm

November to February 9.30am - 4.30pm

Write to us at:
In Focus, Main Street Titchwell,
Nr. King's Lynn, Norfolk PE31 8BB
Telephone 01485 210101
Email: titchwell@infocusoptics.co.uk

Staff: Vernon Eve (manager)
Neil Armitage

ellow-browed Warbler


Spotted Redshank


In Focus Home Page
Main Street, Titchwell, Nr King’s Lynn, PE31 8BB
01485 210101

A chance to field test quality telescopes and binoculars before you buy

Our Norfolk shop offers you unparalleled viewing facilities across the marsh and out to sea, giving you the chance to try and compare from our specialist stock of binoculars and telescopes suiting all budgets. Our expert, non-commission-based staff, with a combined total of almost 100-years of field experience between them in both in the UK and around the world, can offer you advice on both equipment and all things ornithological.

If you want to know what birds are around locally, or elsewhere in Norfolk, or all the new bird sightings from around the country, then please call in for all the latest news. Alternatively, if you are planning a trip abroad we are happy to offer information from around the world, and advise on the best publications and field guides to most destinations from our comprehensive book stock and field experience.

Looking for quality used equipment?

At Titchwell we hold and maintain the In focus database for all the used equipment held in our seven shops nationwide. So you can either call in, telephone, or e-mail us with your used equipment requests and we will hold your details on our database until we take-in something suitable for your needs, at which point we will contact you. You can also part-exchange your used equipment for something new, or something better, from our used equipment database, a great way to obtain even more value for money.

Latest News

With winter now coming to a close and the first glimmers of birds beginning their spring migration we can look back on an exciting period of winter birding.

A few Waxwings, Short-eared Owls and Great Grey Shrikes could be found in several locations throughout much of the winter period but both Long-eared Owls and Rough-legged Buzzards remained scarce, with just a single of the latter recorded with any regularity between Haddiscoe Island and Burgh Castle. A single Drake Ferruginous Duck frequented wetlands at Titchwell and later at Holme.

Norfolk received impressive influxes of geese from the near-Continent to add interest to the usual ranks of Pink-footed Geese. Both Red-breasted Goose and Todd’s Canada Goose were located in flocks of Pink-feet early in the winter with large numbers of grey geese arriving from the near-Continent later in the winter. Flocks of over 100 Tundra Bean Geese were located at both Clippesby and Breydon, with large numbers of Russian White-fronted Geese also arriving, the largest flock peaking at c.300 at North Creake. In Broadland, wintering numbers of Taiga Bean Geese continue to decline with less than 40 present this winter.

North Norfolk also received an influx of sea duck with a superb flocks of 300+ Long-tailed duck at Holme, and 125 Velvet Scoter off Titchwell; the most for many a year. Some excellent counts of Great Northern Divers included 17 on one date at Holme, but Black-throated Divers remain scarce.

Caspian Gulls and white-winged gulls kept both birders and photographers happy with good influxes of both. Winterton held 4 juvenile (1cy) Glaucous Gulls with 1-3 recorded at several other locations throughout the late –winter. An adult Iceland Gull remains fairly co-operative in pig-fields at Mautby.

Large numbers of both Whooper and Bewick’s could always be found in the Fens, with smaller numbers on arable fields in Broadland.


Our shop is easy to find; in Titchwell village on the main coast road (A149), almost opposite Briarfields hotel, which offers excellent accommodation being perfectly located for the reserves at Burnham Norton, Burnham Overy, Holkham, Holme, Titchwell and Snettisham. If you are using public transport the Norfolk Coasthopper bus service runs hourly with a request stop outside the shop. We have our own car-park if you are visiting by car.

New Products and Best Sellers

For all butterfly, moth, dragonfly (and other insect) enthusiasts, we now stock the most comprehensive range of insect books in Norfolk, supplied to us by Atropos Books, including the latest issue of the Atropos journal (see www.atropos.info for more information).

Amongst the binoculars, the spectacular Swarovision EL 8x32 and 10x32 remain in much demand, being the lightest, sharpest, and brightest binocular your money can buy at the top end of the range. The Swarovision EL 8.5x42 and 10x42 also remain very popular. Zeiss products include the impressive Victory SF 8x42 and 10x42, whilst the Nikon Monarch HG 8x42 and 10x42 represent excellent value for money.

Less expensive options selling very well are the Opticron DBA VHD range and the new Imagic VHD The Delta SL3 8x42 and 10x42 continue to sell very well at just £349, with the new super-lightweight Traveller MG 8x32 also performing very well.

In compact binoculars the Swarovski CL Pocket 8x25 and 10x25 offer spectacular viewing whilst less expensive but optically good options include the Opticron Taiga 8x25 and the newly re-vamped Opticron Aspheric 8x25.

Some excellent deals are currently available on Opticron straight scopes, both in travel-size and larger (see Home page to navigate to current deals).

The newly-launched Opticron MM4 60 ED has been well-received and looks set to become the best-selling of the small travel-scopes available today. The superb Swarovski ATS 65 HD continues to sell well at this competitive price for a high end mid-sized ‘scope.

In the larger scopes, whilst demand for the multi-modular Swarovski ATX series increases, the Swarovski ATS 80 HD, the Opticron ES GA 80 ED and HR 80 GA ED kits remain as popular as ever, particularly for use as phone-scoping kits

The easy-to-use Phone Skope digi-scoping adapters have proved popular, as have the bespoke Opticron smart-phone adapters, both allowing digi-scoping to your smart-phone. Adapters are available for Apple iPhone 4/4S, 5/5S, 6/6S & 7 and Samsung Galaxy range in any combination with the following 'scopes: Kowa TSN 770/880 series, Nikon MCII, Swarovski ATS/STS, ATM/STM & ATX/STX and with the Opticron HDF/SDL zooms.

We also stock an extensive range of tripods (carbon fibre, lightweight travel and standard alloy), hide clamps and other accessories. Whatever your optical requirements we will be able to give you both expert advice and demonstrations to find something to suit your budget.

Our staff at Titchwell take pride in offering quality customer care and many of our clients return time after time to either purchase goods or merely to seek advice.

We will always consider part-exchange trade-ins on both new and used stock, offering both fair and competitive prices.

There really is only one stop you need to make in Norfolk for the best, impartial, optical advice so please call in for a demonstration, to view our stock, or just to catch-up on the local birding scene and news.

Thank-you to all our customers for their continued support.

Good Birding



In Focus